MAX WOLF / SOCIAL & DIGITAL MARKETING PORTFOLIO
I work across brand messaging, social content, Meta campaigns and the website experience. My portfolio combines Rawbalance with freelance campaigns in hospitality, real-estate education, nutrition and dental care, plus remote agency collaboration.
Explore the experiencesSocial Media Manager · Digital Marketing Intern
MAIN EXPERIENCE / AUSTRALIAN BRAND / 6.5 MONTHS
I partnered with the founder across the Australian brand’s marketing, connecting audience research, positioning, social creative, Meta ads and the product-page experience.
I researched athletes’ and surfers’ motivations and buying concerns, then translated the findings into brand positioning and campaign messaging.
I contributed to the website design and refined headlines, product messaging and offer copy. I aligned the product-page experience with the ad message to reduce friction and support conversion and CPA efficiency.
I tailored and optimised the product guidebook around the audience’s training needs, refining its structure and language to make the product experience clearer and more useful.
I worked across Meta ads and creative testing, developed campaign concepts and variations, and used performance feedback to inform the next round. I also researched creators, developed briefs and guided feedback on hooks and product demonstrations.
CONTENT & CREATIVE PRODUCTION
I developed content angles and campaign messaging, worked on the creative production and tested variations. That work carried through into website copy, product communication and creator briefs.
FREELANCE & COLLABORATIONS
FOOD & HOSPITALITY / META ADS
Content production & Meta ads contribution
I created food-led content around the kitchen, preparation and dining experience, handling filming and editing and contributing to the Meta ads campaign. The creative brought the restaurant’s craft to the foreground and gave potential guests a reason to visit.
SPECIALIST EDUCATION / ORGANIC SOCIAL
Filming & video editing
I filmed and edited educational content for a real-estate professional teaching other agents. This was a specialist audience: the content needed to make industry knowledge clear and useful while retaining the detail that gives an expert credibility. I shaped the footage into focused explainers with clear pacing and a direct delivery.
EXPERT CONTENT / ORGANIC SOCIAL
Recording & video editing
I recorded and edited expert-led content for a nutritionist, turning professional knowledge into approachable short-form videos. The work focused on clear explanations, natural on-camera delivery and an edit that made the advice easy to follow.
PAID SOCIAL / META ADS
Meta campaign management & creative
I ran the clinic’s Meta ads campaigns, bringing the video creative and campaign messaging together around the treatment offer. The work made treatment comparisons easier to understand and connected the clinic’s services with prospective patients.
FIELD MARKETING AGENCY / DENMARK
Digital communications & video post-production
I collaborate remotely with this Danish field marketing agency on digital communication and campaign ideas. My contribution includes audience thinking, messaging and outreach concepts, alongside video post-production. I shaped the campaign footage into a coherent narrative through sequence editing, pacing, colour correction and grading.
ABOUT MAX
I bring hands-on experience across campaign messaging, social creative, Meta ads and website content. Work with specialist businesses and an international field marketing agency has taught me to adapt the message to the audience and the channel.
PREFERRED START DATE / FROM JANUARY 2027
I’m looking for an internship opportunity through Erasmus+ where I can contribute to a marketing team and continue developing my experience.